AAFCA 72-Hour Film Challenge Sponsored by The Home Depot Retool Your School Grant Program

In the United States, AAFCA 72-Hour Film Challenge (Challenge) is intended for play by legal residents and legal visitors of the United States. Void where prohibited.

The AAFCA 72 Hour Film Challenge

Organizers may add to or amend these rules at any time prior to the beginning of the Official Time Period.

Sponsor: The Home Depot Retool Your School Grant Program

Organizer: African American Film Critics Association (AAFCA)

Below are the rules that govern the Challenge.  This is a competition. A judging panel, determined at the sole discretion of the Organizer, will select three (3) finalist entries and one (1) grand prize winning entry.

 1. To Enter

Aspiring filmmakers (“Entrants”) are invited to enter the AAFCA 72 Hour Film Challenge in the United States, by following the upload instructions found on All Entrants must create and submit a 30 second video (“Initial Entry”) about The Home Depot Retool Your School Grant Program. All initial entries must be videos that include the following:

  • Opening credits listing capabilities (Name, Age, film related experience)

  • :30 short film highlighting “Life on an HBCU Campus”

  • End credits listing contact information and team members (if any), along with roles and responsibilities

Submissions will be accepted on a first-come first-served basis and space is limited.
All entries must be received by Midnight on Wednesday, December 20, 2017.   

AAFCA members will review all Initial Entries and three (3) finalist  will be selected to proceed to the final round for the 72-Hour Film Challenge where the finalists will be given the opportunity to produce their creative concept into a 2-5 minute short film. The three (3) Finalists will be announced on the AAFCA website and via aafca social media no later than December 29, 2017. Finalists will be notified by telephone.

2. Eligibility

All Entrants must be residents or legal visitors of the United States and District of Columbia. The following are not eligible: employees, members, producers, contractors, directors and officers of AAFCA or the employees and officers of The Home Depot or The Home Depot Retool Your School Grant program, their subsidiaries and affiliated companies, distributors, advertising agencies, web designers, judging and Challenge agencies involved in the administration, development, fulfillment and execution of this Challenge (collectively, "Challenge Parties"), and the immediate family members of each (spouse, parent, child, sibling, grandparent, and spouse or "step" of each) and those living in their same households (those persons whether related or not who live in the same residence for at least three (3) months during the twelve-month period preceding the start date of the Challenge). Void where prohibited.

3. Designated Team Leader

If any group of individuals elects to collaborate (Collaborating Entrants) on an Entry, they are required to designate one (1) person as the agent of the group to enter the AAFCA 72 Hour Film Challenge, agree to these Official Rules, sign the Entrant’s Agreement, as described below, and accept the prize on behalf of the group. Neither Organizer nor any of the Challenge Parties are liable for any disputes between collaborators arising out of or related to the Challenge.

NOTE: Entrants that enter as individuals are subject to the same terms and conditions as Entrants working with a team.

 4. Entrant’s Agreement

All individual Entrants or Team Leaders (on behalf of the group) are required to sign the standard AAFCA 72 Hour Film Challenge Entrant’s Agreement. If under the legal age of majority in Entrant’s state of residence, Entrants and Team Leaders’ parent or legal guardian must sign it on their behalf.

As a condition of entry, the remaining team members must sign an affidavit acknowledging their voluntary participation in the Challenge and acceptance of these rules, the Official Filmmaking Rules available at, and the Entrant’s Agreement, which sets forth the rights of each Entrant and AAFCA with respect to the use of Entries by AAFCA. Entries that do not include all required information and adhere to the foregoing and following requirements will be considered void and will not be considered in this AAFCA 72 Hour Film Challenge.

5. Selection of the Three Finalists

A qualified panel of film industry judges and AAFCA members will evaluate the eligible Entries based on the following judging criteria to determine three (3) finalists:

  • Creativity (50%)

  • Adherence to the Assignment (Incorporation of The Retool Your School Grant Program) (50%)

The top three (3) qualified Entries will be declared the Finalist.

In the event of a tie, the tie will be broken based on the highest score in the first Judging Criteria, continuing thereafter to each Judging Criteria in order, as needed to break the tie. If Organizer cannot contact an Entrant within 48 hours, such Entrant will be disqualified and the Entry with the next highest score will be selected until three Finalist are determined.

Entrants agree that the Organizer has the sole right to decide all matters and disputes arising from this AAFCA 72 Hour Film Challenge and that all decisions of Organizer are final and binding.

 6. Finalists Production Costs

A $500 Home Depot gift card will be awarded to each of the three (3) finalist to be used towards production costs and must be used at the Pinewood Home Depot in Atlanta Georgia. All other costs associated with the production of the final Entries are solely the responsibility of the Entrant.

 7. Preproduction Shopping Event

At least two people representing each of the three (3) finalist must be present to receive the $500 Home Depot Gift Card and to attend and participate in a 2 hour Pre-production Shopping Event and shoot to be held at Pinewood Home Depot, 461 Sandy Creek Rd, Fayetteville, GA 30214), on January 5, 2018. Finalist must attend preproduction shopping event at their own expense. 

8. Official Filmmaking Period

The three (3) finalists will participate in the final stage of The AAFCA 72 Hour Film Challenge and will commence film production following the preproduction shopping at Pinewood Home Depot. The 72 hour film production period will begin the following day Saturday, January 6, 2018 and will end on midnight Monday, January 8, 2018. All finalists must upload final film productions the contest portal featured on the AAFCA website at www/ by Midnight on January 8, 2018. Submitted videos cannot contain footage (i) filmed at any other home improvement retailers or the home improvement sections of other retailers, or (ii) of home improvement products purchased from any retailer other than Home Depot.

 9. Judging of Entries

Finalist will be judged by a process in which qualified panels of judges will evaluate the eligible entries based on the following judging criteria to determine the Winner

Artistic Merit (e.g., Story, Creativity, Entertainment Value) (45%)

Technical Merit (25%)

Adherence to the Assignment (30%)

10. One (1) Grand Prize Winner

There will be one Grand prize winner selected from the three (3) Finalist Entries and will be awarded the following:

  • One (1) Roundtrip coach ticket for Los Angeles to attend AAFCA Awards on February 7, 2018.

  • Two nights Hotel accommodations for one person In Los Angeles, CA on February 6 and 7 2018

  • One (1) Invitation to the Film Screening during Awards Dinner “72 Hour Short Film Award” presented onstage at the Taglyan Theater in Los Angeles, CA.

  • Introduction and exposure to Industry leaders

11. Challenge Terms of Submission

By submitting an Entry into this AAFCA 72 Hour Film Challenge, each Entrant warrants and represents that the Entrant owns all rights to the Entry content and Finalist Entry (if applicable)  he/she is entering in this Challenge, including, without limitation, the video or digital recording, and the performance contained in each Entry, with the exception of any assets provided by AAFCA or The Home Depot for use by Entrants in connection with this Challenge. Each Entrant further warrants and represents that the Entrant has obtained permission from each person who and/or location that appears in the Initial Entry and Finalist Entry (if applicable) to grant the rights to the Challenge Parties described in these Official Rules, and will submit copies of such permissions to the Challenge Parties. By submitting an Entry, Entrant agrees to these Official Rules, and further agrees to indemnify and hold AAFCA, The 72 Hour Challenge Parties and their respective affiliates, officers, directors, agents, co-branders or other partners, and any of their employees (collectively, the Challenge Indemnitees), harmless from any and all claims, damages, expenses, costs (including reasonable attorneys' fees) and liabilities (including settlements), brought or asserted by any third party against any of the Challenge Indemnitees due to or arising out of the Entrant's Entry materials in this Challenge, or the Entrant's conduct during and in connection with this Challenge, including but not limited to trademark, copyright, or other intellectual property rights, right of publicity, right of privacy or defamation. Entrant agrees to release, indemnify and hold harmless AAFCA and The 72 Hour Challenge Parties from any and all claims that any advertising, presentation, web content or any other material subsequently produced, presented, and/or prepared by or on behalf of AAFCA or The 72 Hour Challenge Parties infringes on the rights of Entrant's work as contained in any Entry. Furthermore, by submitting an Entry into this AAFCA 72 Hour Film Challenge, each Entrant grants AAFCA and The 72 Hour Challenge Parties the rights to use their name, voice, name mention, picture, portrait, likeness, and statements captured by photography or videography at the AAFCA Awards Ceremony in February 2018 and any other Challenge related publicity or promotion required during or subsequent to the challenges end.  

12. General Conditions

By participating, Entrants agree to these Official Rules which are final and binding in all respects. The AAFCA 72 Hour Film Challenge is governed by the laws of the state of Georgia, USA, and all claims must be resolved in the Georgia courts or the Federal courts located in the state of Georgia.

13. Limitations of Liability and Release

No liability or responsibility is assumed by AAFCA or Challenge Parties resulting from any user's participation in or attempt to participate in the AAFCA 72 Hour Film Challenge or ability or inability to upload or download any information in connection with participating in the Challenge. No responsibility or liability is assumed by the AAFCA or Challenge Parties for technical problems or technical malfunction arising in connection with any of the following occurrences which may affect the operation of the Challenge: hardware or software errors; faulty computer, telephone, cable, satellite, network, electronic, wireless or Internet connectivity or other online communication problems; errors or limitations of any Internet service providers, servers, hosts or providers; garbled, jumbled or faulty data transmissions; failure of any e-mail transmissions to be sent or received; lost, late, delayed or intercepted e-mail transmissions; inaccessibility of the Web Site in whole or in part for any reason; traffic congestion on the Internet or the Web Site; unauthorized human or non-human intervention of the operation of the Challenge, including without limitation, unauthorized tampering, hacking, theft, virus, bugs, worms; or destruction of any aspect of the Challenge, or loss, miscount, misdirection, inaccessibility or unavailability of an email account used in connection with the Challenge. AAFCA and Challenge Parties are not responsible for any typographical errors in the announcement of prizes or these Official Rules, or any inaccurate or incorrect data contained on the Web Site or social media sites maintained by the 48 Hour Film Challenge. Use of Web Site and the AAFCA’s social media sites is at user's own risk. AAFCA and the Challenge Parties are not responsible for any personal injury or property damage or losses of any kind which may be sustained to user's or any other person's computer equipment resulting from participation in the Challenge, use of the Web Site or the download of any information from the Web Site. By participating in the Challenge, Entrant agrees to release, indemnify and hold AAFCA and Challenge Parties harmless from any and all claims, damages or liabilities arising from or relating to such Entrant's participation in the Challenge.

14. Winners

Winners will be posted online at and .

15. Challenge Organizer AAFCA (1750 Powder Springs Road, Suite 190, Marietta, GA 30064)