SEAL OF APPROVAL | AAFCA RECOMMENDS
The African American Film Critics Association (AAFCA) 'Seals’ identifies entertainment content that merit special attention for their representation of African American themes and imagery. Vetted by a majority of the membership, our seals our given to entertainment content slated for TV, Theatrical and Cable release based on criteria that gauge the following:
Sexuality | Language Violence | Drugs and alcohol use | Cultural/Historical relevance.
For more information, please contact AAFCA at firstname.lastname@example.org
• Free use of the AAFCA Seal for marketing and promoting your product
• Member reviews
• Promotional Banner placement via AAFCA member websites
• Integrated, viral campaign via AAFCA’s You-Tube, Facebook and other social media
With buying power approaching $1 trillion in 2010, African Americans are a key segment in an American economy that increasingly depends upon the needs and preferences of multicultural consumers. Studies show that African American consumers respond positively to in-store advertising and place strong importance on supporting film titles that reflect their history, culture and traditions. More than 68% of all African Americans go to the movies and an equal number buy home entertainment properties. The AAFCA Seal of Approval will help your title find a home with this population segment.
WHAT PEOPLE ARE SAYING...
African American Film Critics Association (AAFCA) is an invaluable and important organization within the film community. More important, the AAFCA Seal of Approval provides a true gauge of quality films reviewed by the organization's well respected critics. We were pleased to receive the AAFCA seal on our release of "NINA."
-Robert L. Johnson, Chairman, RLJ Entertainment
The AAFCA Seal of Approval is invaluable to me. It represents the confirmation of a quality product that is being recognized by the finest African American film critics in the business. The presence of the AAFCA seal has definitely had a tremendous impact on our business.
-Brett Dismuke, President, Swirl Films
The AAFCA Seal of Approval is a great way to communicate to the consumer the quality of the film they are about to see. They have a very high standard in choosing which films to endorse and we are honored they are supporting some of our best films.
-Trevor Drinkwater, President ARC Entertainment